I was previously Head of Content Design at Government Digital Service (GDS). I had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.
I still design content based on the GDS design principles.
I use data, the latest research and content design best practice to ensure your content meets the needs of your users.
I run projects using agile principles (because web projects run best that way).
I'm a digital content consultant. You might want to hire me to:
I specialise in explaining complicated things clearly. Sorry, I don't do advertising copy.
I have a large network of contacts in this industry. If I'm not the right person for your project, I might be able to put you in touch with someone who is.
I've done work for:
Get in touch if you think I can help.
Padma has a real hang of strategy and prioritisation and a really good touch in encouraging people to use their skills to go ahead and make a difference. Most importantly he's got a really inclusive approach and make the content leads feel as if they are part of the process (even when they have no choice but to do what he's asked them :)).Simon Kaplan, GDS
I have worked with Padma on a few content migration, editing and coding projects. He always provides a thorough, good value and totally professional service. He works hard to get the job done on spec, to budget and deadline. He knows his stuff; he is creative and a problem-solver. He is approachable, considerate and very diplomatic.Fran White, Home Office
Padma and Scroll go back at least 6 years. He's a model writer and editor, and is expert in digital content and website builds. He's a strong, fair and clear-sighted manager who is respected by clients and held in affection by colleagues. He's got his finger on the pulse and is a really decent person to work with - he's a good leader and generous with his ideas.Hetty Meyric Hughes, Scroll LLP
Padma has been a frequent keynote speaker at our Really Useful Days, which are free training events for local authorities. He is an inspirational, witty and intelligent speaker who puts the audience at their ease with his informal and friendly style. He gets everyone listening, thinking and questioning – and the feedback he gets from participants afterwards is always excellent.Abby Rudand, Department for Communities and Local Government
I'm based in London, England (but I love to travel)